NASSAU, BAHAMAS. 2020. BRANDING AND PROMOTIONAL MATERIALS CREATED FOR PREGNANCY SUPPORT ONLINE BRAND. ROLE: SOLE DESIGNER.
Hello Mom was thoughtfully designed to support mothers during the transformative stages of pregnancy and the first year postpartum—times often filled with emotional and physical challenges. The brand identity is rooted in soft pink and purple hues, paired with rounded, natural tones and fonts, symbolizing the delicate balance of giving and sustaining life. We also incorporated symbolic elements to celebrate the femininity that every woman possesses—a reminder to honour the wins of both pregnancy and postpartum. It's a tribute to never forget who you were before and who you are now as a mother. Every design element was carefully crafted to evoke warmth, comfort, and trust, ensuring that mothers feel fully supported and embraced on their journey.