VANCOUVER, BC. 2024. BRANDING AND PROMOTIONAL MATERIALS CREATED FOR CULTURAL ASSOCIATION. ROLE: SOLE DESIGNER.
The Bahamas Cultural Association of BC is the first cultural organization in British Columbia dedicated to empowering, educating, and uplifting Bahamians living abroad. Serving as a hub for cultural and social events, it fosters a strong sense of community and connection. I had the privilege of designing the brand identity to unite Bahamians in BC with their roots back home in The Bahamas. The design evokes a tropical, inviting, and comforting atmosphere, capturing the warmth and essence of the Bahamian spirit. Incorporating elements like the ocean and local cuisine—symbols universally recognized for drawing people to The Bahamas—it reflects the beauty and vibrancy of our culture. The warm, tropical hues embody the friendliness and hospitality of Bahamians, while natural fonts mirror the beauty of our natural resources and the deep love we have for our heritage. Ultimately, the design serves as a reminder of who we are—connected, proud, and always with home in our hearts—empowering every Bahamian to embrace their roots, no matter where life takes them.