The founder of Yaletown Chiropractic in Vancouver, BC, approached me in an attempt to recreate his branding for his Chiropractic company in BC. The main issue was that the clinic is well-recognized and known for offering high quality service to its clients, however it needed to have a fresh new look to coincide with what it is capable of offering to citizens living in Vancouver.
In my process, I played around with the concept of the human spine being connected to a human-like figure and also experimented with a cool, modern color palette and icons that illustrate a fresh, new feel after receiving services by the clinic.
The final design is illustrative of Chiropractic services using the imagery of a spine connected to the Chiropractic name that is representative of the kind of services that they offer. The colours blue and teal were used to illustrate a modern approach to Chiropractic services that can be interestingly attractive to its wide audience of older and younger men and women. I used a Sans-serif font to finish to give it a clean, fresh and simple look. The colors and fonts together allow it to be seen as professional and corporate, but also adds a little youth, modernity and serenity. Visit website
