I was tasked with the Brand Development and Identity Design materials for Jaya Matharoo, a Travel and Lifestyle Photographer based in Vancouver, BC. The goal of her Brand Development was to identify the key problem areas in her industry and map out an analysis of how she would be able to stand out to her competitors and appeal to her targeted audience after pursuing work within the international market.

I developed a brand identity for the client illustrative of evocative messaging strategies and communication archiecture for her marketing collateral. I used the concept of travel (globe and airplanes) and photography to engage her targeted audience and portray her story connected to her desire for travel, people, relationships, and lifestyle through her passion for photography.